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Nu er de tid til at udpege 'Årets indsats' inden for bæredygtig branding og kommunikation
For første gang er det tid til at udpege 'Årets indsats' inden for bæredygtig branding og kommunikation i Danmark. Alle kan nominere deres bidrag for at være de mest innovative, engagerende, kreative og de initiativer, der har skabt mest påvirkning inden.
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Klima, miljø og energi
Sustainable Brand Index™ 2021 – Coming Soon
Sustainable Brand Index™ is Europe’s largest independent brand study focused on sustainability. The study, founded in 2011 by SB Insight in Sweden, has been conducted in Denmark since 2013 on an annual basis. With the help of in total than 60 000 consumers across 8 countries, the study measures and analyses over 1 400 brands across 35+ industries on sustainability.
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Klima, miljø og energi
3 Focus Areas According to Sustainability Experts
In 2019, we decided to conduct a research among a panel of experts (across The Nordics & The Netherlands) on what they predict to be the most important focus areas within sustainability in the upcoming years (Sustainable Brand Index™, 2019).
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Klima, miljø og energi
The 2 SDGs Everyone Needs To Prioritise
The SDGs are spreading; and this is a good thing. However, it is becoming increasingly important to measure our performance and perception to also understand the gaps between how we think things are and the reality.
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Klima, miljø og energi
Denmark's Most Sustainable Industry
Which industry is leading in sustainability? It's not that straightforward. Discover Denmark's most sustainable industry according to Sustainable Brand Index 2018!
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Klima, miljø og energi
Ego, Moderate, Smart or Dedicated - Who Is The Sustainable Consumer?
How can consumers be classified in terms of sustainability? Sustainable Brand Index identifies four different consumer groups based on values, attitudes and consumption patterns.
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Klima, miljø og energi
Coop Most Sustainable Brand of 2018 According To Danish Consumers
The results of the 2018 Sustainable Brand Index in Denmark are here. Which brands are leading and which brands are lagging behind when it comes to sustainable branding?
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Klima, miljø og energi
The Nordic Market For Circular Economy 2018
Based on surveys performed in Sweden, Norway, Finland and Denmark. Gives a full mapping of the consumers and corporate decision makers views on Circular Economy.
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Klima, miljø og energi
What about sustainability in an energy crisis, war and economic recession?
When Covid-19 hit us a few years back, most of us were in agreement that this was an extreme circumstance and level of insecurity that was unique. Fast forward two years and we are, again, in a situation that many feel is extreme and unique. So, what does this mean for the sustainability agenda, and especially for consumer interest?
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Kommunikation
How Social Issues Rise (Again)
The breakdown of a current system creates the potential to redesign it, but talk is cheap. Actions are the new currency to buy brand loyalty and strength in the 2020s.
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Klima, miljø og energi
Denmark's Most Sustainable Industry of 2019
Which industry is leading in sustainability? Discover Denmark's most sustainable industry according to Sustainable Brand Index 2019!
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Kommunikation
Influencers And The Quest For Credible Communication
New stakeholders are emerging across platforms and with different mandates. With that the impact of ‘influencers’ on consumption and behaviour is also increasing. What does this means in light of sustainability?
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Klima, miljø og energi
How A Chocolate Brand Is Leading The Way
Discover the story behind the chocolate brand that is leading the way. Tony's Chocolonely was announced as the winner of Sustainable Brand Index in The Netherlands this year! We spoke to their Chief Evangelist, Ynzo van Zanten about sustainability.
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Klima, miljø og energi
Talking With Sweden's Most Sustainable Brand Of 2018
This April 2018, Coop has been announced as the winner of Sustainable Brand Index in Sweden. We are talking with its CEO Magnus Johansson about sustainability and their ranking in this year’s Sustainable Brand Index.
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Klima, miljø og energi
Denmark's Most Sustainable Brands
Last year's results and what to expect in 2018?
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Klima, miljø og energi
Understanding Circular Possibilities
From recycling to robotics, from co-owning to cross-sector partnerships. The circular economy is not only a hot-topic, but an essential pathway for sustainable development. Gain insights in trends and behaviours of consumers and decision makers.
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Kommunikation
Rema 1000 overtager den bæredygtige trone i Danmark
Det er resultatet af Europas største undersøgelse af bæredygtige brands, Sustainable Brand Index. Undersøgelsen, der er lavet af svensk-baserede SB Insight, udkommer nu i Danmark for niende år i træk.
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Klima, miljø og energi
Are We Becoming More Ego?
Sustainable Brand Index™ divides consumers into four different behaviour groups based on how they relate to sustainability: Ego, Moderate, Smart & Dedicated. Read more here:
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Kommunikation
En selvsikker attitude og økologi gør Coop til det bedste varemærke inden for bæredygtighed
Coop er for andet år i træk mest bæredygtig i Danmark. Det viser 2019-udgaven af Europas og Danmarks største varemærkeundersøgelse om bæredygtighed, Sustainable Brand Index. Coop vinder med et godt forspring foran konkurrenterne Rema 1000, mejeriet Thise
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Klima, miljø og energi
It's A Climate Issue
Climate is widely debated on all levels of society today. Now that the summer of 2018 is shaping up to be one for the record books, climate change is growing into a more tangible issue for everyone. The question that arises is how the average citizen and
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Klima, miljø og energi
Swedes Have Doubts About Shared Ownership
With the emergence of a circular economy, new business models and modes of consumption are arising. However, not all new forms of consumption are as equally accepted by the Swedes. Co-owning is showing one of the largest challenges. Why is that?
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Klima, miljø og energi
The Sustainable Development Goals According To Consumers In 2018
The Sustainable Development Goals (SDGs) are the shared pillars between most countries on which a sustainable world should be build. How do consumer perceive the SDGs in 2018?
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Klima, miljø og energi
Older Danes Recycle More
Danes are overall good at recycling. But does it come with age? Data in Denmark shows that the older you get, the more you recycle.
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Klima, miljø og energi
Sustainable Brand Index Reports 2017
Discover all the Sustainable Brand Index Reports of 2017
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