The 4 Phases of Value Creation in Environmental Sustainability

The ecological pillar of sustainability is becoming more and more important. Companies are now engaging in sustainability activities more readily, because the mindset of their stakeholders has shifted. Satisfying those stakeholders, complying with governmental or market regulations, improving economic outcomes and contributing to environmental protection are some of the drivers for their increased sustainability activities. However, a lot of companies struggle to adapt to the new situation, despite sustainability bringing a lot of new opportunities.

We at thinkstep believe it is very important to show companies the opportunities sustainability presents. To this end we conducted research with a couple of leading questions: How can companies gain value from sustainability? How do companies use the opportunities sustainability presents? One part of our research was a survey, in which more than 400 clients and industry experts participated.

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