There have never been as many practical tools for making sustainability work to the advantage of your business’s bottom line as there are today. In an exclusive interview with Mediaplanet, Jan Poulsen, CEO of thinkstep, explains how adaptation to the specifics of a business’s strategy is the first step in the processes of becoming more sustainable. He goes on to explain how today sustainable business practices already provide a real competitive advantage. Many businesses are surprised by the complexity of implementing sustainability, which requires consideration of the activities of one’s company, its suppliers, partners and end consumers.
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