How to Build Your Sustainable Business Strategy

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In your view, what is the definition of a sustainability strategy?

Sustainability is an all-encompassing term. It can mean different things to different people and different organizations. In a nutshell, I would say that sustainability strategy means that an organization has at least a general idea or a rough plan of how to align non-financial aspects with their commercial practices in a way so that they derive a business benefit. They have a sustainability strategy if they are convinced that improved sustainability performance, environmental or social performance, will be a business advantage in the medium to long-term.

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