How can virtual reality inspire and engage sustainable consumption?

af TANIA ELLIS – The Social Business Company

Se virksomhedsprofil  

Sustainable Customer Engagement Miniconference 9 November 2017

When we go to the supermarket to buy coffee, most of us have little thought of the life of the coffee farmer. 

To overcome this lack of awareness amongst consumers the Danish organization Fairtrade Mærket Danmark decided to join its good business forces with coffee producer Peter Larsen Kaffe. 

Virtual Reality brings consumers & coffee farmers together

In order to shorten the distance between the consumer and the coffee farmer, Fairtrade and Peter Larsen Kaffe decided to create a virtual tour with the use of a virtual reality (VR) film.

The film takes its audience on an instant trip to Kenya, to visit the coffee farmer Samuel and his family, thereby showing Danish coffee drinkers what – or rather who – they actually support when they buy Fairtrade coffee. The VR film even received the CopenX award in 2017 for the best VR marketing project.

"Inspiring and engaging consumers is key in driving sustainable consumption and responsible supply chain efforts," explains Louise Elver, Communications Manager at Fairtrade Mærket Danmark. 

Want to visit the coffee farmers yourself?

Watch the video at: https://youtu.be/J4Pw4gENwto 

Interested in learning much more about how companies can link CSR to their sales and customer relations?

Through VR films and many other initiatives, Fairtrade Mærket Danmark has succeeded in creating sustainable customer engagement.

At the miniconference "Sustainable Customer Engagement" on 9 November 2017 in Copenhagen, Louise Elver will be sharing more practical examples of consumer engagement along with hands-on advice

Join the miniconference 9 November to also get how-to insights from:

• The international social business expert who provides an overview of global trends and cases (Tania Ellis, Special Advisor & Founder, The Social Business Company)
   
• The laundering service company that builds sustainability into its value proposition to attract and retain business customers (Jan H. Matthiesen, Section Manager, De Forenede Dampvaskerier)
   
• The international expert who changes corporate and consumer behaviour through nudging and behavioural design (Sille Krukow, Special Advisor & Director, KRUKOW).

See the full programme & sign up to the miniconference here