Denmark's Most Sustainable Industry

Which industry is leading in sustainability? It's not that straightforward. Discover Denmark's most sustainable industry according to Sustainable Brand Index 2018!

'Grocery Stores' are ranked as the most sustainable industry in Denmark this year according to Sustainable Brand Index! With Coop winning Sustainable Brand Index 2018 overal and a strong representation of food related brands in the top 20, we can see that sustainability is highly associated with food and supermarkets. Grocery Stores have been taking the lead in Sustainable Brand Index since the beginning of the study in 2013.

Sustainable Brand Index yearly ranks over 200 of the biggest brands in Denmark on sustainability. It is an independent research that measures consumer behaviour and perception over time. The leading industry is calculated based on the average score of the brands belonging to a specific industry in the ranking.

However, the leading industry in sustainability is not that straightforward when comparing to the rest of Europe. There are some interesting differences between the other countries in the ranking. In the Netherlands, the Energy sector is for example taking the lead, while this is the case for Pharmacies in Sweden and Transport in Norway. The differences show how brands and industries could learn from each other across borders and how sustainability can be a successful and inherent part of companies in all sectors.

Discover more insights here (photos) or download the report for free.

Sustainable Brand Index is the Nordics’ largest brand study on sustainability, researching around a 1000 brands, among more than 40 000 consumers in 5 different countries each year. www.sb-index.com

14.02.2023Sustainable Brand Index

Sponseret

Nu er de tid til at udpege 'Årets indsats' inden for bæredygtig branding og kommunikation

For første gang er det tid til at udpege 'Årets indsats' inden for bæredygtig branding og kommunikation i Danmark. Alle kan nominere deres bidrag for at være de mest innovative, engagerende, kreative og de initiativer, der har skabt mest påvirkning inden.

28.11.2022Sustainable Brand Index

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What about sustainability in an energy crisis, war and economic recession?

When Covid-19 hit us a few years back, most of us were in agreement that this was an extreme circumstance and level of insecurity that was unique. Fast forward two years and we are, again, in a situation that many feel is extreme and unique. So, what does this mean for the sustainability agenda, and especially for consumer interest?

08.03.2021Sustainable Brand Index

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Rema 1000 overtager den bæredygtige trone i Danmark

Det er resultatet af Europas største undersøgelse af bæredygtige brands, Sustainable Brand Index. Undersøgelsen, der er lavet af svensk-baserede SB Insight, udkommer nu i Danmark for niende år i træk.

05.12.2020Sustainable Brand Index

Sponseret

Sustainable Brand Index™ 2021 – Coming Soon

Sustainable Brand Index™ is Europe’s largest independent brand study focused on sustainability. The study, founded in 2011 by SB Insight in Sweden, has been conducted in Denmark since 2013 on an annual basis. With the help of in total than 60 000 consumers across 8 countries, the study measures and analyses over 1 400 brands across 35+ industries on sustainability.

15.09.2020Sustainable Brand Index

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How Social Issues Rise (Again)

The breakdown of a current system creates the potential to redesign it, but talk is cheap. Actions are the new currency to buy brand loyalty and strength in the 2020s.

17.08.2020Sustainable Brand Index

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Are We Becoming More Ego?

Sustainable Brand Index™ divides consumers into four different behaviour groups based on how they relate to sustainability: Ego, Moderate, Smart & Dedicated. Read more here:

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