Sustainable Brands

Klima, miljø og energi

KLM and Neste are taking another step forward in sustainable aviation fuel for flights from Schiphol

KLM has purchased sustainable aviation fuel (SAF) for flights out of Amsterdam Airport Schiphol. The sustainable fuel is produced by Neste from used cooking oil and will reduce CO2 emissions by up to 80 % compared to fossil kerosene. This purchase is the next step in the use of sustainable fuel as it is the first time the fuel will be supplied using the existing infrastructure at Schiphol. Furthermore, Neste is joining KLM’s Corporate BioFuel Programme. In doing so, Neste will reduce the CO2 emissions of its own business travel on KLM flights by 100%.

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Kommunikation

En selvsikker attitude og økologi gør Coop til det bedste varemærke inden for bæredygtighed

Coop er for andet år i træk mest bæredygtig i Danmark. Det viser 2019-udgaven af Europas og Danmarks største varemærkeundersøgelse om bæredygtighed, Sustainable Brand Index. Coop vinder med et godt forspring foran konkurrenterne Rema 1000, mejeriet Thise

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Kommunikation

En stærk samfundsambition skaber succes

Et brand skal have en samfundsambition. Det var ét af hovedbudskaberne til SB Nordic-konferencen for et par uger siden. Virksomheder skal skille sig ud og at tage et standpunkt, også selvom de vælger nogle potentielle kunder fra ved at gøre det.

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Klima, miljø og energi

The 2 SDGs Everyone Needs To Prioritise

The SDGs are spreading; and this is a good thing. However, it is becoming increasingly important to measure our performance and perception to also understand the gaps between how we think things are and the reality.

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